Winning resources for the manager
This chapter builds on the resource-based view to develop a managerial view of the process of selecting individual competitive strategies. In particular, it examines to what extent the practical strategist should apply the resource-based view as it stands, and to what extent he or she should depart from it. This chapter deals with the conceptual issues of selecting a future offering. Chapter 12 sums up the whole book so far, outlining the process of selecting a new offering, bringing together what we have learned in Parts Two and Three about competitive positioning and in Part Four about winning resources.