ABSTRACT
This chapter introduces permission marketing – now one of the hottest topics on the Internet. It also explores the current changes taking place in legislation to protect customers from junk email and outlines the benefits of treating customers as individuals through one-to-one marketing. We've also included an interesting case study in this chapter from online dating agency (permission marketing site) https://2busy2surf.com" xmlns:xlink="https://www.w3.org/1999/xlink">2busy2surf.com, which is helping consumers and businesses come together online to create a match in needs fulfilment.
