ABSTRACT
In Part One, Dr. Neef describes several macro-level forces that are drastically altering the way our economy works. He identifies knowledge, new technology and global strategies as three key impacts that are changing the nature of market competition. These impacts are also changing the nature of business strategy as we know it. For as the knowledge-based economy continues to evolve, businesses will be forced to develop new competitive advantages—and strategies to match. But how exactly should businesses go about creating these new competitive advantages?
