ABSTRACT
From the late sixties on through the seventies and early and mideighties, there was a huge change in the look of films, in the art and techniques of cinematography. A new company with a new outlook, the Panavision Company, under the leadership of Bob Gottchalk, was beginning to supply new camera equipment to accommodate the demands, requests, and suggestions of cinematographers who used the equipment. The Mitchell Camera Corporation, the industry leader until this time, like many other American manufacturers, turned a deaf ear to what their customers wanted. The Mitchell Standard, Mitchell NC, and BNC cameras-mainstays of worldwide filmmaking-were fifty years old, so firmly ensconced in the industry that no other cameras were used by the studios. They were fine cameras, but round this time period, other changes were also happening in film production.
