chapter  5
25 Pages

Corporate Universities

Organizations around the globe continue to adopt the corporate university (CU) concept. Although the term university may conjure up a vision of a large campus with tenured faculty and a variety of academic programs, the corporate counterpart is much different. The CU concept is a process-not necessarily a place-where all levels of employees, and sometimes customers and suppliers, participate in a variety of learning experiences necessary to improve job performance and enhance business impact. The rationale for developing corporate universities varies. In some settings, the traditional training and develop ment function has been converted to, and sometimes just labeled, a corporate university. At the extreme, some organizations have created a corporate university to meet specific challenges and address change. Although this trend began in North America, it has spread to Europe and Asia and, to a limited extent, the rest of the world.