ABSTRACT

Prior to 1994, mobile telephones were largely the preserve of business executives. The Financial Times describes two categories of business user:

‘In most populous mobile nations, the best analogy for the present state of the mobile phone market is that of a thin sandwich in search of a thick filling. Two thin slices of the business market are currently being serviced — namely senior executives on the one hand, and travelling sales people plus the self-employed ‘roamers’ (plumbers, electricians, and so on) on the other. In between lies a mass of the employees who get no closer to a mobile phone than overhearing banal conversations on the train home. Typically, a company will have a handful of mobile phones for staff on the move — but no policy of progressively extending their use.’

Adonis, 1994