People, Responsibilities, and Relationships Individual peopfe, in countless ways, determine the succcss o r
failure of cross-border organizations. How well or how poorly they learn and perform their cross-border roles and fulfill their crosscultural responsibilities is critically important in all types of internationai organizational arrangements and at all stages of glohalization. The intercultural knowledge and skills of these employees are valuable assets. The quality of their worldwide relationships shapes their organization’s or company’s global reputation and srrongly influences the performance of its international mission.