Intercultural Service Providers
Sdlcts and Buyers For every buyer, there are several potential sellers of intercul-
rural services. The competition between providers in chis ”buyers’ market” contributes to the health of the profession by promoring quality, cost-effectiveness, and ctmomer service. However, this competition also has caused a proliferation of options to be available. The sophistication and intensity of the marketing and sales efforts of the vendors have grown as they seek to differentiate themselves from their comperitors. Under these circurnsrances, the buyers’ power is increased, hut so is the difficulty in making the hest choices. Effective teamwork between purchasers and their suppliers, and high-quality training and deve2oprnent results depend on selecting the right providers (see Exhibit 8-1).