chapter  2
37 Pages

Key Intercultural Concepts

This chapter is an introduction to the fundamental concepts that will help you recognize your company’s international cross-cultural business challenges and opportunities. It will give you a basic understanding of the core ideas that underlie the programs and products that have been developed to help clients meet their challenges and benefit from their opportunities in the global business environment. Also, it will enhance your communication with service providers by establishing essential common points of reference with them.