ABSTRACT
In this chapter-argue that organizations fail to realize the benefits of their IT investments because they believe that these benefits occur effortlessly. This is patently untrue. The benefits of IT are what Stephen Toulmin calls futuribles: futures that do not simply happen themselves, but can be made to happen, if we meanwhile adopt wise attitudes and policies. Realizing the benefits of new technologies is a form of learning, which requires intelligent persistence. This is the make or break issue, which I describe in this chapter.
