chapter  14
Case Study Application: Southeast Corridor Bank
Pages 21

This study demonstrates how a retention improvement program generated extremely high impact, including an impressive return on investment (ROI), using the strategic accountability approach to managing retention described in this book. This case, which analyzes a turnover problem in branch operations, focuses on how the specific causes of turnover were determined, how the solutions were matched to the special causes, and how the actual calculation of the impact of the turnover reduction is developed. The strength of the case lies in the techniques utilized to ensure that the solutions are appropriate and that the turnover reduction represented a high payoff solution.