ABSTRACT
You would have to be the greatest Luddite in the world not to have been impressed by some of the e-business start-ups and new business models, described in Chapter 4.com. For sheer ingenuity, inventiveness, originality, perversity, and frankly creativity, you just have to admire the dot.com entrepreneurs. It would be helpful if some of them could make profits as well, though there is little doubt that those with a sustainable competitive advantage will do so. The creative force that they represent is underlined by
the fact that when Boo.com collapsed, personnel headhunters were waiting outside Boo’s Carnaby Street offices with job offers – in the windows of an office opposite, a handwritten poster read ‘Dear Boo. Don’t Jump. We’ve got jobs’[1]. People who can innovate and manage break-neck speed change are in demand, even when an enterprise turns its toes up.
