ABSTRACT
This chapter stresses the continuing need to provide access for consumers at multiple points of sale away from the places of service production. Definitions of distribution channels, also known as ‘pipelines’, are discussed and key terms defined. The marketing functions performed by distribution outlets are assessed and reservation systems discussed, including a note on the current state of play of the leading global GDSs. The costs of distribution, often underestimated in the industry, are highlighted and an approach to calculating distribution costs is shown, although the primary issue of costs is dealt with in Chapter 19.
