ABSTRACT
We have spent some time considering what the organization is able to do, what opportunities exist for the organization in the industry and marketplace and what threats are apparent in the environment. We have also looked at what the organization must do in terms of its long-term financial objective. We have also considered the personal ambitions and values of the key implementors or the most senior management team in the organization. So far, we have even made one decision and that is, what business we want/need to be in.
