ABSTRACT
Measuring the performance of your product development process and activities brings with it the basic problems associated with any form of measuring. This starts with defining what it is that we wish to know and why we wish to know this measure. This is followed by the reality of what we can measure and whether what we want to know coincides with what we can actually measure. If not, how can we get at what we really need? By understanding performance metrics and being able to apply them, you are more likely to bring about continuous improvement in NPD success rates. This section tries to answer the question:
'What do we mean by NPD performance measurement and how do we apply it?'
