chapter  7
19 Pages

The Process of Product Strategy

Every company would like to have a brilliant product strategy that enables it to enter an emerging market before anyone else or one that provides it with a continuous stream of competitively superior products. An effective product strategy can inspire the development of successful products, while an ineffective product strategy can make even the best development efforts a waste of time. Brilliant or ineffective, product strategy is the starting point for product development, and it affects product development in many important ways.