chapter  9
12 Pages

Pipeline Management

In order to achieve this balance, companies have to manage their development pipeline to optimal levels of performance. They need to make more sophisticated resource allocation decisions that reflect the interrelationshps of one project to another. They must concern themselves with not only the individual merits of a specific product opportunity but also how the overall mix of projects fits their product strategy vision. In addition, they need to integrate product development decisions more effectively into the functional budgets that are part of every company’s business plan.