chapter  11
12 Pages

Implementing PACE: How to Make It Real and Make It Lasting

Because changing the way an organization develops products affects all functions and all levels of management, this entails major cultural change. Such change is difficult because people have operated for years in the present culture and may have been successful to a certain degree. Now the rules of the game are changing and many will resist these changes, even though the future viability of the company may be at stake. Adjusting to cultural change is difficult because many of the rules are never made explicit. A company’s culture is often largely invisible to those within it.