chapter  2
14 Pages

PACE: An Integrated Process for Product And Cycle-time Excellence

The only sustainable source of product advantage is a superior product development process. Advantages based on a brilliant design, fortunate timing, a competitor’s misstep, or a lucky break cannot be sustained. Such factors cannot be relied upon to consistently create successful products over the long term. An inferior development process will make advantages based on such factors shortlived. A superior process will consistently identlfy the best product opportunities, define competitive products, and bring them to market faster.