chapter  4
21 Pages

The Core Team Approach to Project Organization

Project organization is one of the most essential elements of product development, yet few companies have implemented a consistently effective approach to it. Some do not even have a clearly stated way to organize product development projects; they leave it to each team to figure out how to organize. Not having a clearly defined project organization is a little like selecting people for a football team and then telling them to go out onto the field and play. The players don’t know what position to play or how they should play together as a team. They may not even know who should be on the field when or who should do what. It’s very difficult for a team to win with this type of confusion.