ABSTRACT
When authority proves insufficient for getting more productivity, what can replace it? This is where doing business in CEE becomes most exciting. At this point, “doing business” becomes a calculated process of culture change—changing how everything in the organization relates to other parts, and the employees to each other, to the work they do, and to the results they create. This latter point is emphasized because, in the command economy, effort was the equivalent of results. The excitement of creating common visions, exceeding targets, and sharing the reward of achievement still are new experiences and the keys—as in North America—to creating effective and profitable organizations.
