Leadership, commitment and culture
Commitment and policy To be successful in promoting business efficiency and effectiveness, any approach should be truly organization-wide and it must start at the top with the chief executive, or equivalent. The most senior directors and management should all demonstrate that they are serious about achieving world-class performance. The middle management have a particularly important role to play too, since they should not only grasp the principles, they must go on to explain them to the people for whom they are responsible, and ensure that their own commitment is communicated. Only then will the approach spread effectively throughout the organization. This level of management should also ensure that the efforts and achievements of their subordinates obtain the recognition, attention and reward that they deserve.