chapter  1
15 Pages

World travel and tourism today

Furthermore, international tourism traffic is the tip of the iceberg. Domestic travel, in terms of the number of trips taken, far exceeds the level of international trips. Domestic travel is rarely measured with much accuracy other than through macro-economic estimations and/or sample survey data. However, to provide just one indication of the magnitudes involved, the Prime Minister of China, Li Peng, in his opening address to the Pacific Asia Travel Association conference held in Beijing in 1997 reported that the Chinese had made 640 million domestic tourist trips in the previous year. This is 45 million more than the global total of international tourist arrivals in that same year.