This chapter explains the sociocultural effects of tourism. It covers the impact on a destination, its way of life and its arts, and the possibility of local resentment and resistance to change. It explains what is meant by culture and explores the idea of a common culture. It describes typical antitourism sentiments, and cultural concepts relevant to the development of tourism such as orientalism, xenophobia, ethnocentrism, primitivism and cultural atonement. It goes on to examine the impact of travel on the traveller, the influence of religion and the process of development and change. It also explores the connection between migration and tourism, and examines particular views about service. It continues by discussing price irritations and concludes by looking at the problem of AIDS.