The chapter has selected a number of issues central to many tourism planning and management decisions. It discusses the tourism product and marketing outcomes, and the place of small hotels. It then considers old and new destinations, established tourism zones and new zones, investment aspects and the need for balance and harmony in tourism development. The chapter goes on to examine the role of the flagship product, and the idea that everyone should have a chance. It then discusses tourism’s need for things to do, the integration of cultural attractions with tourism, and tourist information services. The chapter concludes by examining some aspects of tourism and crime.