chapter  4
19 Pages

The travel trade

This chapter covers the structure and composition of the travel trade, explaining businesses such as tour operator, wholesaler and retailer. It describes the ways in which the travel trade works, covering the various interrelationships. It goes on to outline some travel trade characteristics such as price integrity, the tendency to secrecy and the risks and responsibilities of the tour operator. The relationships between destinations and tour operators are discussed, covering the choice of operators and various conflicting viewpoints. The chapter then summarizes the impact of information technology. It goes on to explain the importance given to consumer protection, and then describes national tourism offices abroad. The chapter concludes with a brief checklist to assist in coordinating with tour operators and the travel trade.