ABSTRACT
Dealing with world-wide globalization trends is new to all of us. Everything is in a state of flux: demand, labour, know-how and capital are all flowing to where the biggest hopes for the future lie, with the resultant standardization of production technologies, business strategies, marketing plans and management styles. Although tourist production is tied to local conditions, the tourism industry cannot avoid being affected by globalization. Tourist products, and even whole destinations, are becoming interchangeable; continental and inter-continental transport networks determine the direction and speed of development; distribution channels and/or reservation systems are increasingly a decisive factor in success.
