ABSTRACT
One-to-one marketing allows you to take advantage of new technology. It is a concrete way to capitalize on the benefits of new technology. Technology is evolving at an amazing rate and is becoming more and more interactive. A few years ago the Internet was an unknown commodity to most people but the rate of its adoption into the home has been enormous. The adoption and utilization of new technology and therefore new commerce should not be ignored or under-estimated. Modern technology can lead to quick and powerful marketing; it ignores country boundaries and effectively contracts the size of the world. Traditional methods of mailing have become expensive and slow when compared with the inexpensive, fast and effective new technology of e-commerce. All over the world cyber travel agencies are being developed whereby the customers do the work and have direct access to tour operators and airlines to book their own holiday.
