ABSTRACT
In the previous chapters , we discussed a number of concepts associated with creating the space for innovation. We showed a number of buildings as examples where one or more of these concepts were implemented. Here, in this chapter, the two management tools—organizational structure and physical space—come together in their fullest and most advanced representation. The building featured in this chapter, BMW’s Projekthaus, opened in Munich in 2004, is the culmination of nearly two decades’ research, discussion, and collaboration between the two authors and key senior managers of BMW on the issue of how these two management tools can be used in tandem and, most effectively, to support the company’s innovation process and the specific requirements of product development.
