ABSTRACT
You are the marketing manager for a major supplier of computer hardware, mainly to the
consumer market. The company has a database of 350 000 active customers. The company
wishes to enter the small office/home office sector. You have been given the job of researching
and contributing to the development of the marketing plan for this new venture. The board feels
that their investment on the database should be adequate to inform the development process.
Write a report to the board outlining the following:
