ABSTRACT

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

chapter 1|2 pages

THE MARKETING FUNCTION

Unit 1

chapter |2 pages

A Systems View of Marketing

chapter |2 pages

The Competitive Environment

chapter |1 pages

Marketing Function

chapter |2 pages

Marketplace

chapter |1 pages

Stakeholders

chapter |1 pages

Stakeholder Audience

chapter |1 pages

Relationship Marketing

The nature of the market

chapter |1 pages

Strategy Formulation

chapter |2 pages

Porter's Generic Strategy Model

chapter |2 pages

Marketing Function

chapter |1 pages

Marketing Who's Who

chapter |1 pages

Skills

chapter |2 pages

Competition Within the Marketplace

chapter |1 pages

The Internal Environment

chapter |2 pages

Data Collection and Analysis

chapter |1 pages

Hints and Tips

chapter |3 pages

Hints and Tips Continued

chapter |1 pages

Characteristics of Poor Work

chapter 2|3 pages

CONTEXT OF MARKETING

Unit 2

chapter |7 pages

The Green Marketing Process

chapter |9 pages

Marketing in an International Context

chapter |1 pages

Methods of Entry into Overseas Markets

chapter |2 pages

Gap Analysis

chapter |3 pages

The Seven Ps

chapter |3 pages

Not-for-Profi t and Social Marketing

chapter |1 pages

Marketing on a Limited Budget

chapter |1 pages

Hints and Tips

chapter 3|1 pages

INTEGRATED MARKETING MIX: PRODUCT

Unit 3

chapter |2 pages

Product Life Cycle Stages

chapter |4 pages

The Boston Matrix

chapter |1 pages

Type of Product

chapter |3 pages

Attribute Analysis

chapter |2 pages

Personalized Marketing

chapter |1 pages

Hints and Tips

chapter 4|3 pages

THE MARKETING MIX: PRICE

Unit 4

chapter |4 pages

Customer Value and Affordability

chapter |3 pages

Marketing Mix: Price

chapter |1 pages

Costs

chapter |1 pages

Hints and Tips

chapter 5|1 pages

THE MARKETING MIX: PLACE

Unit 5

chapter |1 pages

Convenience

chapter |1 pages

When?

chapter |1 pages

Conformance Legal

chapter |2 pages

Implementation

Physical distribution

chapter |2 pages

Channels

chapter |2 pages

Objectives

chapter |1 pages

Hints and Tips

chapter 6|3 pages

THE MARKETING MIX: PROMOTION

Unit 6

chapter |4 pages

Marketing Communications: Aims

Advertising Sales promotions

chapter |4 pages

Communication Model

chapter |1 pages

Barriers to Effective Communication

chapter |2 pages

E-Relationships

chapter |4 pages

Public Relations

Tools

chapter |3 pages

Hints and Tips

chapter |1 pages

Hints and Tips

chapter 8|2 pages

THE MANAGEMENT OF MARKETING INFORMATION

Unit 8

chapter |8 pages

Marketing Information System (Dibb, Simkin and Ferrell, 2000)

Market Information System (MkIS)

chapter |1 pages

Hints and Tips

chapter 9|5 pages

SKILLS FOR THE MARKETER

Unit 9

chapter |1 pages

Hints and Tips

chapter 10|2 pages

BRINGING IT ALL TOGETHER: THE MARKETING PLAN

Unit 10

chapter |1 pages

Stages in the Marketing Plan

chapter |1 pages

The Planning Process

chapter |1 pages

Ansoff Matrix

chapter 9|3 pages

Cell Matrix

chapter |1 pages

Hints and Tips