ABSTRACT

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

chapter Unit 1|10 pages

Marketing Research and Information

chapter Unit 2|22 pages

Information in the Knowledge Economy

chapter Unit 3|28 pages

The Marketing Database

chapter Unit 4|22 pages

The Marketing Research Process

chapter Unit 5|8 pages

Using Secondary Research

chapter Unit 6|12 pages

Observation Research

chapter Unit 7|14 pages

Qualitative Research

chapter Unit 8|14 pages

Quantitative Data

chapter Unit 9|14 pages

Questionnaire Design

chapter Unit 10|11 pages

Sampling

chapter Unit 11|16 pages

Quantitative Data Analysis

chapter Unit 12|7 pages

Presenting Marketing Research