ABSTRACT

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

chapter 1|15 pages

Introduction to marketing communications

chapter 2|15 pages

Marketing communication mixes

chapter 3|12 pages

The marketing communications industry

chapter 4|16 pages

Relationships and marketing communications

chapter 5|11 pages

Marketing channels

chapter 6|13 pages

Communication strategies and planning

chapter 7|13 pages

Media

chapter 8|10 pages

Evaluating communications’ effectiveness