Creating a Map for Your Cross-Cultural Ethical Navigation
In the summer of 1995,1 met wi th a group of entrepreneurs in the city of Azov, Russia, a small town by the Sea of Azov and an hour from the city of Rostov-on-Don, a city with more than a million people. We met to talk about the obstacles the entrepreneurs faced in getting their businesses started and in trying to navigate the political road maps and obstacles that their country had put in their way. I was there specifically to conduct research on how Russian entrepreneurs-these new businessmen who were emerging in the postperestroika era-defined their own map of ethical con-
structs in doing business. Although the current businesses of these entrepreneurs were quite diverse, they had all previously worked in some sort of government capacity. Most had been employed by the local factory making military weapons and supplies.