ABSTRACT

Chapter overview The purpose of rewards management is to attract, motivate, and retain valuable employees and volunteers. Reward strategies should support an organization’s corporate agenda and its human resource

Theories of motivation Motivation is defined as the ‘inner desire to make an effort’ (Mitchell & Daniels, 2003: 226). It is not the effort or behaviour itself; rather motivation is a psychological state that describes one’s drive to engage in a particular behaviour. This inner drive is believed to be critical to individual performance in an organization. It is motivation that may distinguish the behaviour of two individuals who have similar skill sets; for example, given two volunteers with the same abilities, we can expect greater effort from the one who has a stronger inner desire to get involved. Motivation to exert effort is further characterized by the direction of that intended effort (what), the intensity (how hard), and persistence (how long). Given that, it is important to understand what factors affect individual’s inner drive. Sport organizations should be concerned with what will motivate someone to accept a job, to exert effort, and to remain with the organization.