ABSTRACT
Aggarwal, P. and Vaidyanathan, R. (2003). Use it or lose it: Purchase acceleration effects of time-limited promotions. Journal of Consumer Behaviour, Vol. 2, No. 4, p. 393.
Bawa, K. and Shoemaker, R. (2004). The effects of free sample promotions on incremental brand sales. Marketing Science, Vol. 23, No. 3, p. 345.
