ABSTRACT
Today, France’s image is in good shape. It was recently ranked fourth among the most popular countries in the world, according to a BBC World Service survey, and ‘The New France’ campaign has generated positive results. The TNS Sofres survey, conducted during the course of the campaign, revealed that 55% of respondents in the USA, the UK, Germany and Japan felt the campaign clearly demonstrated France’s strengths, and another 61% in the USA, the UK and Japan said it made them view France in a new light. On the inward investment front, France had an exceptional year in
2006, with 40 000 new jobs created from foreign investment projects, a 33% hike over 2005. It now ranks third in the world for foreign direct investment according to UNCTAD, and the USA is its leading investor, with corporate investments valued at US $171 billion. France is an ambitious leader in the world marketplace. Its economic
profile will continue to grow even stronger in the near future as more and more foreign investors learn about the many opportunities ‘The New France’ has to offer. And the potential investor base is widening quickly with IFA aiming to meet 6 500 companies around the world and 800 subsidiaries of foreign companies in France in 2007.
