Governing the contemporary tourism product
The focus of this chapter is the government and governance of tourism, an issue that has become a major concern to stakeholders in tourism in recent times. That is, the design, implementation and monitoring of public policies and strategies with respect to contemporary tourism. This involves the horizontal and vertical coordination of government at various levels, the private sector, and non-government organizations as well as the wider population. This occurs over scales ranging from the global through to the local. The chapter also discusses the various roles of the public sector and the changing nature of government intervention in tourism, which may be described as a shift from government to governance. Nevertheless, the nation state and its national government are still regarded as extremely important sovereign actors in tourism policy. Different roles of government in tourism are described which may then be analysed via a policy typology that enables the reader to understand the various means by which governments approach tourism policy in order to achieve certain policy objectives. The chapter will then examine the importance of cooperative strategies as a means of gaining producer support in the overall marketing, planning and development of a destination.