chapter  8
28 Pages

Planning and managing the contemporary destination

Given the inherent characteristics of destination products in terms of their being an amalgam of separate firm and public products, and public and privately owned tourism resources, it may seem unusual to some readers to be able to discuss destination management and planning. However, as the previous chapter indicated, it is the very nature of the contemporary destination that actually makes planning processes so important. Although the desirability for tourism planning is generally accepted in most jurisdictions, the form and method of the most effective method of planning is a highly contested concept (Hall 2000; Dredge and Jenkins 2007). One of the seminal works on tourism planning by Gunn (1979) identified a number of foundation points for the development of an overall approach to tourism destination planning that still remain significant to contemporary tourism:

1 Only planning can avert negative impacts, although for planning to be effective, all ‘actors’ must be involved – not just professional planners.