chapter  5
19 Pages

Traffic and keyword tracking

How to research keywords for your website Keywords are the heart and soul of SEO, if you choose the right words and phrases to promote and represent your website then your visitor will find you; if you choose the wrong words then you run the risk of leaving them confused and lost. When choosing keywords you have to strike a balance between those keywords that are highly competitive, that a lot of sites are using, and those that are not so competitive, but will drive less traffic to your site.