chapter  6
20 Pages

The mobile Internet

The wireless revolution In the last five years we have seen the IT sector move its focus away from personal computing to mobile/wireless communications. Mobile phones have been gaining in popularity, and encroaching into the realms of PDAs and laptop computers. However, it’s not just the popularity of mobile phones that has been so interesting to the marketer, but also the explosion of multimedia services. We have entered a new era – the ‘all mobile’ era in which mobile phones do it all. Many who read this book will have seen it in the Internet explosion, and if you are lucky enough to be as old as me then you will have seen it in the desktop publishing era. Marketing has changed. Let’s look back a few years and try to define the foundations of the mobile era.