chapter  2
10 Pages

How people search

Power searching Before commencing a search engine marketing campaign it is important to understand how the search engines work and become a power searcher yourself. This will give you important background knowledge into the area you are entering. Power searching means using all the tricks at your disposal in your chosen search engine to get the most relevant results for you. Modern search engines are generally pretty good on relevancy, but there are still pages that are not particularly well optimized, but that will contain the information you’re after that can only be accessed by using power search techniques. Learning power searching will also give you a good background on what works and what doesn’t when optimizing your site.