Linking strategies and free listings
So you’ve built a great site and you have great content; all you now need is an audience. However, there is a problem: there are around 100 million web pages out there and well over a million unique domains. Of these, the top 10 per cent receive around 90 per cent of the overall traffic. The Web is a very tough place for small sites to get exposure, particularly those without a large budget for promotion. In this chapter we’ll look at how you can build a presence for your site and increase your traffic, even if you have little or no site promotion budget.