ABSTRACT
Communication management involves the planning, implementing, supervising, evaluation, and modification of the various methods of communication internal and external to a sport organization. Effective and efficient communication management is crucial to success in sport marketing because it is the conduit by which information between employees and organizations is exchanged, and ensures that parties have access to the same information. Communication management also seeks to created continuity in the decision making process by ensuring that all parties are involved in goals setting and attainment in a coordinated and organized manner.
