ABSTRACT
John Ruskin (1860), as quoted in Accelerating Change (2002)
The construction industry is constantly making financial decisions that have wide-ranging environmental and social impacts, driven largely from a viewpoint that we cannot afford to build in a sustainable manner. Until recently there was very little information on how much more sustainable building costs are. Any amount of ‘more’ is seemingly just too much. Given purchasing trends in other sectors, it is not credible that clients and consumers want leaky, inefficient and polluting buildings. More likely the problem is that with limited choice and little information on best value alternatives they are powerless and that opportunities are significantly lagging behind consumer preferences in many regions.
