Why are organizational strategy and process architecture important in BPM implementation?

The first question that the business should be asked at the commencement of any BPM project is, ‘what objectives and goals do you have for your processes?’ The reply is often, ‘we have not yet formulated those aspects, but could we first start with reviewing and improving our processes?’ This is absolutely the wrong way of approaching BPM, and even though organizations often understand this, they want to do it anyway to obtain quick wins and easy results.