chapter  3
Answers and debriefings
Pages 16

Marketing would have been required to define the level of service Egg would be required to

offer. They would have been involved in the service development stage, taking Egg as a brand

from conception to reality. In order to do this the marketing function would have had to consider

the ‘people, process and physical’ elements of the marketing mix process. This would have

been developed in association with the human resources function.