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Travel provided to employees by companies in an effort to motivate them to increase/improve their performance. Incentive travel is an important tool used to motivate, reward, and recognize employees for outstanding performance, service, and commitment to an organization. This type of travel program intends to yield a positive return on investment, resulting in increased sales, reduction in turnover, improved morale, greater company loyalty, and enhanced customer service. Additionally, incentive travel can be an effective means to influence and create powerful alliances with valued customers. Incentive travel can be organized two ways: (a) group programs where participants follow the same itinerary or (b) individual incentives where participants choose the program based on established parameters. Most incentive trips take place at desirable or even exotic destinations creating a memorable, 'once-in-a-lifetime' experience. Travel packages such as these typically include first-class accommodations, exclusive transportation, recreational activities, entertainment, cultural opportunities, and sightseeing.