ABSTRACT

Tata is not the only organization from the emerging market that is making the world sit-up and notice. Khanna and Palepu (2006) cites a list of companies from emerging economies who are competing in the global market, for instance, Brazil’s AmBev (which in 2004 merged with Belgium’s Interbrew to form InBev); Chile’s S.A.C.I. Falabella; China’s Baosteel, Galanz , Haier and Lenovo groups and Huawei Technologies; India’s Dr Reddy’s Laboratories, Infosys, NIIT, Ranbaxy, Satyam, Mahindra and Mahindra and Wipro; Israel’s Teva Pharmaceuticals; Mexico’s Cemex; the Philippines’ Jollibee Foods and Ayala groups; Turkey’s Koc and Dogus groups; and South Africa’s SAB Miller.