chapter  2
7 Pages

The Key Players . . . . . . . . . . . . . . . . . . THE CORPORATE MEDIA

The corporate media producer is any person who manages and guides both the creative and business aspects of producing media programs used in the business world.

Staff and Freelance Producers The on-staff corporate producer’s job is typically a midlevel management position. In most cases, it involves supervising support employees, such as staff associate producers, secretaries, or production assistants. In many cases, this job involves hiring and supervising freelancers, such as writers, directors, camera operators, and editors.